HobbsGo On Wheels: India's First Direct-to-Pet Pet Store on Wheels

Pet parents in Lucknow are spending more on their dogs and cats, but many still struggle with one simple question: what should I feed my pet?

Online stores give options. Quick commerce gives speed. Local shops give availability. But pet parents also need trust, sampling, guidance and fresh food access near where they live.

That is why HobbsGo built HobbsGo On Wheels.

HobbsGo On Wheels is a Direct-to-Pet mobile pet store and fresh food truck. It brings packaged pet food, treats, accessories, fresh gourmet bowls, puppuccinos and pet coolers directly to residential societies, parks and pet-parent communities in Lucknow.

Why Direct-to-Pet?

Direct-to-Pet means the buying journey starts with the pet, not the product catalogue. A pet parent should not have to guess between hundreds of products. They should be able to share their pet's age, breed, weight, food habit and activity level, then discover food, treats and fresh meal options that are more suitable for that pet.

Why a truck?

In Tier-2 cities, trust is still built offline. A truck allows pet parents to see products, ask questions, sample fresh food and buy instantly near their own society or park.

The truck is not only a vehicle. It is:

• a mobile pet retail point
• a fresh food sampling unit
• a local customer acquisition channel
• a route-demand learning system
• a trust-building touchpoint

What the truck carries

• Fresh gourmet bowls
• Puppuccinos
• Pet coolers
• Dog and cat treats
• Accessories and toys
• Packaged dog and cat food
• Grooming awareness and service booking support

A vision from Europe to Lucknow

Founders Urvashi Srivastava and Kshitij Verma returned from Europe with a singular mission: to modernize pet care in Tier-2 India. "We combined our software engineering background with our passion for pets to build something local pet parents can trust," says the duo. "By pairing mobile pet retail with fresh food and pet-profile guidance, we deliver Direct-to-Pet, ensuring no more guesswork and zero preservatives."

What comes next

The HobbsGo app will connect pet profiles, product discovery, truck tracking, replenishment reminders and subscriptions. This helps HobbsGo move from one-time discovery to repeat nutrition commerce.

HobbsGo On Wheels is our first step toward building Direct-to-Pet nutrition commerce for Tier-2 India, starting with Lucknow.